01 / 07
Proposal · Fan Engagement & CRM

From anonymous followers
to a known, monetizable
fanbase.

One WhatsApp-led ecosystem that acquires, profiles and activates fans — across ticketing, merch, memberships and sponsor revenue.

02 / 07
How It Connects

One WhatsApp-led platform. Five connected stages.

An anonymous follower becomes a known, profiled, paying fan — and every stage feeds the next.

01Acquisition

Comments & DMs become opted-in WhatsApp contacts.

02Profiling

Chat micro-questions fill the CRM — never a form.

03Enrichment

Games & polls tag food, fashion & gadget affinity.

04Commerce

Tickets, merch & memberships sold inside the chat.

05Sponsor Revenue

Segmented fans become measurable sponsor inventory.

03 / 07
1Acquisition

Turn every comment / DM
into a known fan.

An automated public reply fires under every fan comment, then a personalised DM slides in — landing fans on WhatsApp where the club owns the relationship.

34%
of comments & DMs converted
into captured phone numbers
25,000+
fan phone numbers captured
and synced to the club’s CRM
2026 season results · top-tier IPL franchise
Step 1Fan comments
Step 2Auto reply
Step 3Auto DM
Step 4WhatsApp redirect
YF
yourfranchise ✓ Sponsored
⋯
1/3
MATCHDAY
HOME
OPENER
SAT · 7:30 PM · STADIUM
Liked by devika.m and 12,438 others
yourfranchiseTomorrow. Home. Stadium lights on 🔥 See you on the stands 💚 more
View all 482 comments
AK
arjun_k_Can't wait for tomorrow 🔥🔥
nowReply
YF
yourfranchiseHey! Just slid into your DMs 💚
2sReply
A Add a comment… ❤🙌
YF
yourfranchise ✓ Active now
Today · 11:41 AM
Hey Arjun! Caught your comment on the matchday post 💚
Want match alerts, ticket drops & fan-zone perks? We've moved all of that to WhatsApp — way easier to keep up 👇
Tap to open
Continue on WhatsApp Join the Official Fan Club for matchday alerts & ticket drops. wa.me/yourfranchise
Message… 🎙🖼＋
04 / 07
2Profiling

Demographics captured in chat, not forms.

The chatbot asks one light question at a time — birthday, pincode, gender — and rewards every answer with a perk. Fans never see a form; the CRM fills itself.

96%
profile fill rate
on WhatsApp chat
vs
60%
avg. completion on
website forms
FC
Fan Club
onlinetyping…
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more
Hey Arjun 👋 Welcome to the Fan Club! Quick profile setup — no forms.11:42 AM Let’s goMaybe later
Let’s go11:42 AM✓✓
When’s your birthday? 🎂 There’s a matchday surprise on it.11:42 AM
12 March11:43 AM✓✓
And your pincode? 📍 We’ll flag fan-zone events near you.11:43 AM
56000111:43 AM✓✓
Perfect 🎉 You’re all set, Arjun!11:44 AM
Message
05 / 07
3Enrichment

Lifestyle data, disguised as a game.

Predictor games, polls and build-your-XI quizzes feel like matchday fun — while every answer quietly tags food, fashion and gadget affinity onto the fan’s profile.

What the club’s CRM sees
AK
Arjun K.
97% complete
Profile
🎂 12 March📍 Bengaluru👤 M · 24
Affinity
🍿 Popcorn👕 Retro kit📱 Android🏆 #47
FC
Fan Club
onlinetyping…
This business uses a secure service from Meta to manage this chat. Tap to learn more
🎯 Game 3 is live! Predict tonight’s result & climb the leaderboard 🏆6:12 PM Play nowLeaderboard
Play now6:12 PM✓✓
Bonus round 🍿 Matchday food fix?6:13 PM Burger & friesPopcorn & nachosBiryani — always
🍿 Popcorn & nachos6:13 PM✓✓
Next one 👕 Which kit are you wearing to the opener?6:13 PM Home jerseyRetro dropCustom print
Retro drop6:14 PM✓✓
+10 points 🎉 You’re #47 — top 100 win a fan-zone pass 🎟6:14 PM
Message
06 / 07
4Commerce

Tickets & merch, bought inside WhatsApp.

Merch sells through the native catalog or a web store inside WhatsApp’s browser — and a guided chatbot books matchday tickets, payment included.

01Merch · Catalog

Browse, cart and pay via UPI — natively inside the chat.

02Merch · Web store

A CTA opens the full store in WhatsApp’s in-app browser.

03Tickets · Chatbot

Match, seats and headcount picked in chat — paid via UPI.

FC
Fan Club
Online
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more
🛍 Matchday merch drop is LIVE
Jerseys, caps & more — browse and pay right here 👇 11:42 AM
Fan Store12 items · Saturday drop
LIVE
YF MATCH SAT 7:30
Tickets Matchday Pass
₹699onwards
10 FRANCHISE
Merch Home Jersey · '26
₹1,899
MEMBER 2026
Membership Gold Member
₹2,499/year
View full catalogue
11:42 AM ✓✓
Fan StoreFan Club · 12 items
Cart · 2
Matchday drop
👕
Home Jersey ’26₹1,899
− 1 +
🧢
Fan Cap — Green₹499
− 1 +
👕
Retro Jersey ’95₹1,299
ADD
🧣
Retro Scarf₹799
ADD
View cart2 items · ₹2,398
Review and payFan Club · secured payment
UPI
Order summary
Home Jersey ’26 × 1₹1,899
Fan Cap — Green × 1₹499
Total₹2,398
Pay with UPI
Google Pay
PhonePe
Paytm UPI
Pay ₹2,398
FC
Fan Club
Online
Today
Payment successful Order #FC-24112
Home Jersey ’26 + Fan Cap Fan Store · Matchday drop
×2
DeliveryThu, 14 Jun
StatusPacked
UPI
Paid via Google Pay arjun.k@upi · success
₹2,398
11:43 AM ✓✓
Your kit’s on the way, Arjun 📦 Track updates right here. 11:43 AM
FC
Fan Club
Online
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more
🔥 New drop just landed
The full fan store is live — browse everything & check out in seconds. 11:42 AM Shop now
Fan Store🔒 store.fanclub.in
MATCHDAY DROPFree shipping over ₹999 · UPI & cards
👕
Home Jersey ’26₹1,899
👕
Retro Jersey ’95₹1,299
🧢
Fan Cap — Green₹499
🧣
Retro Scarf₹799
Checkout🔒 store.fanclub.in
Your bag
👕
Retro Jersey ’95Size L · Qty 1
₹1,299
Total₹1,299
Delivery
📍 Arjun K. · 560001 · Bengaluru
Pay ₹1,299 with UPI
🔒 UPI · cards · wallets
FC
Fan Club
Online
Today
✅ Order placed — #FC-24113 Retro Jersey ’95 · ₹1,299 · arrives Thu, 14 Jun
Order confirmed, Arjun 🎉 We’ll drop tracking updates right here in chat. 11:44 AM
FC
Fan Club
Online
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more
🎟 Home tickets are LIVE
Three matches on sale — pick yours and pay right here. 10:02 AM Book tickets
Choose your matchFan Club · 3 options
Upcoming home matches
Sat 14 Jun · vs MumbaiHome Stadium · 7:30 PM
Wed 18 Jun · vs DelhiHome Stadium · 7:30 PM
Sun 22 Jun · vs ChennaiHome Stadium · 3:30 PM
Send
FC
Fan Club
Online
Today
Sat 14 Jun · vs Mumbai10:02 AM ✓✓
Great pick 🙌 Which seats would you like? 10:02 AM General Stand · ₹699Premium · ₹1,499VIP Hospitality · ₹2,999
Premium · ₹1,49910:03 AM ✓✓
FC
Fan Club
Online
Today
How many people are coming? 👥 10:03 AM 1 ticket2 tickets4+ tickets
2 tickets10:03 AM ✓✓
🧾 Your order
2 × Premium · Sat 14 Jun vs Mumbai
Home Stadium · 7:30 PM — Total ₹2,998 10:03 AM Review and pay
Review and payFan Club · secured payment
UPI
Order summary
Premium seat × 2₹2,998
Sat 14 Jun · vs Mumbai · 7:30 PM
Total₹2,998
Pay with UPI
Google Pay
PhonePe
Paytm UPI
Pay ₹2,998
FC
Fan Club
Online
Today
Booking confirmed Order #FC-24119
Premium · Sat 14 Jun vs Mumbai · Home Stadium
×2
SeatsSec 4 · Row B · 12–13
Gates open6:00 PM
UPI
Paid via Google Pay arjun.k@upi · success
₹2,998
E-tickets Scan at any gate Tap for full screen
10:04 AM ✓✓
07 / 07
5Sponsor Monetisation

What a profiled fanbase
makes possible.

Once fans are known, the club owns inventory nobody else can sell — precise audiences, sponsored moments in chat, and outcomes a sponsor can underwrite.

SegmentThe fitness-first fan
Example
Aged 18–24 Plays football Eats healthy
Sponsor fit — pitch them
Health wearablesAthleisure brands
SegmentThe premium metro fan
Example
Aged 30–45 Tier-1 cities Premium seats
Sponsor fit — pitch them
Premium credit cardsAuto & travel brands
Fin
Next Steps

Let’s turn matchday
into a fan database.

Start where the revenue is — acquisition & commerce — then layer profiling, games and sponsor inventory on the same WhatsApp foundation.