Hypothesis testing
A/B testing
Form a hypothesis, isolate the variable, measure honestly. Conversion optimization is just the scientific method with a budget.
The journey · 1998 → present
Physics to pipeline. 28 years, condensed
Born in New Delhi, trained on quantum-scale measurements at IISER, now building revenue systems at QuickReply.ai. The whole story, year by year.
01 / The timeline
Year by year, receipt by receipt
Origin
1998
Born in New Delhi
The journey begins.
School
2002–2016
Bal Bharati Public School
Rohini, Delhi
Fourteen years of foundational education — and the first signs of an unhealthy interest in how things work.
Physics
2016–2021
BS-MS in Physics, IISER
Berhampur, Odisha
Published research on surface-enhanced Raman scattering using 2D vanadium carbide with cellulose nanocrystals — ~9×10⁵ enhancement for methylene blue detection.
Work
2020–2022
Marketing Associate → Senior
School of International Languages · Delhi
First marketing job: Google and Meta ads for student enrollment at ₹150 CPL and 5.2x ROAS, leading a team of 3 and building the company website.
Work
2022–2023
Client Relations → Marketing
Internshala · Remote
Hit quota every month with 300+ clients, then moved to marketing: 4.2x B2B and 10.2x B2C ad ROI, 74% open rates on automated journeys, and a Nestlé campaign driving 35,000+ applications.
Freelance
2023–2024
Growth Marketing Consultant
6 B2B SaaS clients · Remote
Troopr Labs, SuperAGI, Verk and more. Took Troopr's landing conversion from 2.3% to 6% (pipeline included Rolls Royce and Boeing) and scaled QuickReply.ai ads from 0 to 3x ROI — which turned into a full-time offer.
Work
Dec 2023–May 2024
Performance Marketing Associate
Contlo · Remote
Ran a ₹40L/month Google Search budget at 5x ROI. Cut CAC 40%, scaled qualified pipeline to $250K, and lifted landing conversion from 4% to 7.2%.
Current
Nov 2024–Present
Growth Marketing Manager
QuickReply.ai · Remote
End-to-end demand gen for a WhatsApp Business API platform: 8.1x ad ROI, 12x cold email ROI, landing conversion 4.3% → 9.3%, demo requests +25%, sales cycle cut ~40%, and automations saving 100+ hrs/week.
02 / The physics bit
One paper, five orders of magnitude
Wiley · Top cited paper
Surface-enhanced Raman scattering using 2D vanadium carbide MXene
An environmentally friendly V₂C/cellulose-nanocrystal composite with SERS activity for methylene blue detection — showing that both electromagnetic enhancement and charge transfer drive the effect.
Journal of Raman Spectroscopy
2021
5+ yrs research
9×10⁵
Enhancement factor
Read the paper
03 / Lab → market
Same method, different lab
Spectroscopy data
Growth analytics
Years of squinting at noisy spectra built the pattern recognition for spotting real trends in user behaviour and campaign data.
Systems thinking
Automation building
Understanding complex physical systems makes it natural to design workflows that connect CRMs, email tools and APIs without breaking.
From lab coats to landing pages — the rigor came along for the ride.
04 / Say hello
Let's talk ↗
Let's talk ↗
Twenty-eight years of context, one inbox. Need an automation built or a funnel fixed?