Most growth marketers own one channel and brief someone else to build the tooling.
I run the whole funnel and ship the automations behind it. Here's the
proof — skills, results and the people who'll vouch for me.
Zero-cost integrations, workflow builders, AI-powered tools and alternatives to expensive platforms like Zapier.
02 / What people say
Don't take my word for it
One of his significant contributions was setting up our initial marketing automation processes. His expertise and strategic insights were invaluable. Moreover, he always brought creative ideas to the table, which greatly enhanced our marketing efforts.
AS
Abhinav Srivastava
Senior Marketing Manager · Internshala
Anirudh comes with a very deep understanding of all the major ads platforms along with strong analytical skills that allow him to make quick decisions and recommendations, required to optimize ads in the right direction & drive results.
HK
Haider Ali Khan
Sr. Director of Marketing · Lifesight
I had the distinct pleasure of working closely with Anirudh, a performance marketer who consistently excels in scaling our performance marketing and growth engine.
IB
Ishaan Bhola
CEO · SuperAGI
03 / Case studies
Deep dives, real outcomes
01 · Nov 2024 – Present
QuickReply.ai
Growth Marketing Manager
8.1xPaid ads ROI
12xOutbound ROI
4.3% → 9.3%Landing page conversion
Challenge
A WhatsApp Business API platform needed a complete growth overhaul. Paid ads were underperforming, the positioning wasn't outcome-led, and the sales team lacked competitive enablement. Someone had to own end-to-end demand generation across every channel.
Solution
Ran demand gen across paid and outbound with tight ICP targeting, creative testing and landing page experimentation. Led an ROI-led repositioning across website, ads and sales narrative. Equipped sales with battlecards (vs. Wati, AiSensy, Gallabox, Klaviyo), demo scripts and objection-handling playbooks, and set up GA4 / Mixpanel / Looker plus internal automations.
02 · Dec 2023 – May 2024
Contlo
Performance Marketing Associate
5xReturn on investment
−40%Reduction in CAC
$250KQualified pipeline
Challenge
Google Search Ads in the US market were delivering high costs with diminishing returns. The campaign structure wasn't optimized for the B2B SaaS buying journey, leading to inefficient budget allocation and poor CAC metrics.
Solution
Managed a ₹40L/month (~$50K) Google Search budget across brand, competitor and non-brand campaigns. Cut CAC through bid optimization, negative keyword mining and audience refinement, and ran landing page experiments across headlines, CTAs, form lengths and social proof variants.
03 · 2023 – 2024
Troopr Labs
Growth Marketing Consultant
2.3% → 6%Landing page conversion
Rolls RoyceIn pipeline
BoeingIn pipeline
Challenge
An enterprise SaaS company selling productivity tools to large teams had landing pages that weren't converting and a fragmented acquisition setup. They needed sharper conversion performance and a clearer path from ad click to qualified pipeline.
Solution
Redesigned landing pages and ran structured multivariate tests across headlines, layouts and social proof. Refined targeting and messaging for enterprise accounts and tightened the funnel to improve lead quality entering the pipeline.
India's largest internship platform needed to rapidly scale acquisition across both B2B and B2C segments while keeping costs efficient and nurturing leads through long consideration cycles.
Solution
Ran Google Search and Display campaigns for B2B and B2C, optimizing bids, audiences and creatives weekly. Built automated email and WhatsApp journeys using segmentation and send-time optimization, and co-led a Nestlé employer branding campaign covering media planning, ad creative and landing pages.
05 · 2020 – 2022
School of Intl. Languages
Marketing Associate → Senior Marketing Associate
₹150Cost per lead
5.2xReturn on ad spend
sil.org.inWebsite built
Challenge
A language training institute in Rohini needed to acquire students cost-effectively in a highly competitive local market. Existing channels were fragmented and expensive, with no clear system to track lead quality or optimize acquisition costs.
Solution
Built the company website from scratch and launched structured Google and Meta ad campaigns. Implemented conversion tracking, optimized targeting for language learners in Delhi NCR, and continuously refined creative and bidding based on performance data.